Does This Sound Familiar?
The story starts in a mortgage practice like any other.
In 2007, the practice was writing a respectable $20-$25 million in loans annually and earning industry awards. Yet, rudimentary systems and generic software made scaling the business a constant challenge.
The firm faced ongoing issues, including:
- Losing leads through inconsistent follow-up, struggling to secure repeat or referral business.
- Worrying about missed critical details that could jeopardise deals, harm clients, or damage the firm’s reputation.
- Growing stress levels and reduced time for family as the business expanded.